The Light Candle Co, Taraz, Ivy London & Earth From Earth
Smart Workshops
Smart Workshops was designed to promote four small sustainable businesses through hands-on experiential marketing. Instead of traditional sales tactics, brands engaged attendees through interactive workshops, creating authentic connections and brand loyalty.
The event featured two categories:
Creative Workshops – A collage-making session by Taraz’s founder and a candle-making workshop by The Light Candle Co’s founder.
Wellness Workshops – A mindful meditation session by IVY’s founder and an aromatherapy workshop by Earth From Earth’s founder.
Held in January, the event aimed to combat the January blues and inspire attendees to take small steps toward their New Year's resolutions. A community engagement board at the entrance encouraged guests to write a single word to represent their vision for 2025, fostering a sense of connection among attendees.
By merging education, engagement, and sustainability, Smart Workshops proved that hands-on experiences are the key to meaningful brand-consumer relationships.
